Are we out of the woods yet? Web metrics firm comScore is taking a bullish stance on the ecommerce sector, raising its forecast for the holiday shopping season after a strong start in November. The company believes that online retailers may have put the recession behind them.
Of course, comScore also notes that aggressive promotions have helped stoke business, particularly free shipping, which many consumers are coming to expect. But comScore paints a hopeful picture for the holiday shopping season, which it believes will set a new record for Internet retailers. ECommerce Guide has the story.
Online retailers have gotten off to a strong start to the holiday shopping season, according to Web metrics firm comScore, which reported on Tuesday that sales for the first three weeks of November have surged 13 percent ahead of the same period a year ago.
For the first 21 days of November, online retailers have netted sales of $9.01 billion, a strong performance that comScore attributed to aggressive promotions and surprising consumer confidence.