In two decades, the Web has completely changed many industries. No sector has experienced as much of an impact as sales and marketing. Consumers today frequently browse for the best deals online and purchase products using their mobile devices.
According to IBM, 70 percent of customers have their first experience with a product or service on the Web, while 64 percent make an initial buy due to the online experience. In fact, of some two billion users on the Internet, more than 600 million of them have Facebook pages.