Intalio President and Chief Strategy Officer Ismael Ghalimi is so sure that
his company is hitting a sweet spot in business process management that he’s
confident no one comes close to competing.
That sweet spot is providing the leading BPM software platform for market
leader SAP’s NetWeaver application suite; as Ghalimi told internetnews.com,
“enterprise applications are the new legacy — too expensive to maintain, yet
too entrenched to displace.”
BPM software addresses how to tie technology with business processes. Oracle
several smaller players are formulating BPM plans, but Ghalimi believes that Intalio
will have the competitive advantage to survive in a space ripe for consolidation, because it
has focused on one specific segment.
To wit, Intalio’s new Application Process Extension (APEX) suite is designed
to help companies manage large applications for enterprise resource
planning, customer relationship management and supply chain management
without altering the software.
APEX enables SAP customers to consolidate most of the instances of their
applications without having to write code to reflect the changes or
variations. Because code does not have to be written, SAP users can use APEX to curb
the total cost of ownership of SAP applications by as much as 75 percent,
“The BPM market has been growing significantly over the last nine to 12
months — a lot of different products — and to be honest the market is very
confused right now,” Ghalimi said. “We’ve decided to focus on one
specific customer base, which is SAP.”
Ghalimi said it makes sense to focus on SAP’s installed base of 24,000,
because it is the largest in the space, giving it a significant edge over Oracle
and PeopleSoft, its two closest rivals.
APEX provides customers with a unique software suite that allows users to
customize their business applications to their business processes. For
example, the software lets businesses consolidate multiple instances of
mySAP.com, integrate new mySAP.com modules or upgrade to mySAP.com or SAP
Ghalimi, also a co-founder of Intalio, said that
because integrating new mySAP.com modules requires expensive integration
efforts, APEX lets users extend the processes of the master instance to
reduce the need for process re-engineering.
The goal, he said, is to offer a “compelling answer for SAP customers
looking to keep their SAP projects on time and on budget.”
As a complement to SAP’s NetWeaver suite, APEX runs on top of SAP Web
Application Server, and uses SAP Exchange Infrastructure for connectivity to
SAP and non-SAP applications. APEX 3.0 is available now, with pricing based on
the number of server and developer seats.
Another young BPM player, Lombardi Software, unveiled its
latest suite, TeamWorks 5.
The Austin, Texas, outfit said the new suite offers advanced modeling to let
users graphically define the activities, flow and events that drive their
process definitions using the same shared model of the detailed deployment
TeamWorks 5 also lets users simulate process execution using both projected
and historical data, so they can predict costs and find bottlenecks. It also allows users to graphically model how to track,
correlate and respond to external business events.