Do you need any help? Retail customers are used to this common greeting, but technology advances are giving consumers more opportunity to find what they’re looking for on their own.
It’s all part of a new “Connected Store” concept that Intel (NASDAQ: INTC) and several high profile partners are showing off this week at the National Retail Federation Convention in New York.
The mock Connected Store is a two-story, 2,400 square-foot structure that features fast food, grocery and big box electronics retail scenarios with the latest tech enhancements.
“We’ve partnered with several big brands to show off how a digital experience can bring in more buyers,” Chris O’Malley, Intel’s director of retail marketing, told InternetNews.com.
NPD retail analyst Stephen Baker said retailers have to keep up with the latest technology to continue to attract consumers. “It’s part of the evolution of merchandising to maximize the store visit,” Baker, vice president of industry analysis at NPD Group, told InternetNews.com.
Datamation has all the details including a sophisticated video analytics system for measuring consumer interest in signage and products and adiVERSE, a virtual search engine footwear wall developed by Adidas that includes 12 video screens that give consumers a kind of virtual store shelf to select footwear from.
