Intuit Inc, known for its Quicken, Quickbooks, and TurboTax products,
bought online banking services provider Digital Insight today for
Intuit will pay $39 per share in cash for each Digital Insight common
“The combination of two industry leaders will put Intuit in an
excellent position to bring a new generation of online banking
solutions to market,” Intuit president and CEO Steve Bennett said in
With Digital Insight in the fold, Intuit said it would serve more than 5,000 financial institutions, nearly 25 million consumers and nearly 7 million small businesses.
Back in the waning dot-com heydays of 1999, Digital Insight was one of many tech
stock darlings on Wall Street. For example, in the month before November 12, 1999 the company’s stock price rose by 54.2 percent.
As late as 2003, optimism still remained high for online banking providers, when analysts predicted the number of online banking households would grow at a 14 percent compound annual growth rate over the next five years.
Since then, adoption growth has declined as many customers lost faith in online banking’s security. Online banking adoption rose only three percent in 2005, according to
eMarketer, a research firm that specializes in online trends. “Security is not a luxury to online banking users, and it cannot be for online banks,” said Lisa Phillips, eMarketer analyst and author of the report.
Whether online banking will reach its growth potential — whether Intuit’s acquisition will be judged a success — depends largely on how the industry responds to consumer concern with security. That’s the challenge facing the Intuit-Digital Insight merger.
Gartner research Analyst Avivah Litan told internetnews.com the answer is transparency. Banks have to make it clear to their customers that their funds are safe, Litan said.
Intuit said that Digital Insight’s business operations will continue from its existing facilities in California and Georgia, but that it would form a new financial institutions business division within Intuit. Jeff Stiefle, former Digital Insight
chairman, president and CEO will serve as that unit’s president.
For the time being the transaction remains subject to regulatory
review, Digital Insight shareholder approval and other customary
closing conditions. The companies said, however, that the transaction
closing is expected in the first calendar quarter of 2007.