With the economy stabilizing, online advertising is showing some of those ‘green shoots’ of new growth and expansion of the market.
However, things have shifted in the online advertising market. The customer has changed, the means of reaching customers has changed, and there are all these new devices out there. Small Business Computing takes a look at the new face of online ads and the brave new world of big dollar deals.
How much is a home page worth to an advertiser? For some of the biggest portals on the Web, selling a full-page takeover ad on high-traffic days can net upwards of $1 million, according to financial analysis firm Broadpoint.AmTech.
But it’s not just the big boys that are cashing in. A prominent industry-wide survey recently found that U.S. online advertisers spent a record $6.3 billion in the fourth quarter of 2009, up 2.6 percent from the year-earlier period, and up 14 percent from the previous quarter. That uptick capped off a year that saw overall online ad spending dip 3.4 percent from 2008.