PC Mall Angles for Wareforce Assets

Direct marketer PC Mall Inc. is moving to acquire the
assets of the bankrupt Wareforce Inc., a technology solutions provider that
serves the Southern California corporate market.


Financial details were not disclosed, but there’s little doubt that PC Mall
got this one at a fire-sale price, as El Segundo, Calif.-based Wareforce stock is
trading at less than a penny a share on the OTC market.


For fiscal 2001, Wareforce sales from continuing operations were $89 million.
Torrance, Calif.-based PC Mall said the transaction is subject to
the federal bankruptcy court’s approval and the bidding procedures
established by the court.


“Our combined organizations will provide our customers with a comprehensive
solution and access to one of the largest selections of product and services
in the marketplace,” said Frank Khulusi, chairman and CEO of PC Mall.


PC Mall recently
launched a government and education subsidiary
to focus specifically on
sales in those sectors.


The company, which sells computer hardware, software and peripherals as well
as consumer electronics, has closed most of its retail showrooms to
concentrate on selling products through telemarketers and Web sites,
according to Hoover’s.


In early April PC Mall acquired most of the assets of privately-held Pacific
Business Systems Inc., a direct marketer of computer products to business and
consumer customers under the ClubMac and PBS brands.

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