Pew: Apple, Google Get the Most Tech Coverage

As technology plays a bigger role in our daily lives, mainstream media frequently includes articles related to the industry, ranging from new products and services to tech’s impact on our lives.

Datamation reports on a new study that reveals there’s been a changing of the guard when it comes to which companies get the most coverage. The media can also be among tech’s biggest boosters — as well as its biggest critics — when it comes to reporting on the latest gadgets and Web services, though some events and new releases that the industry might consider important don’t always get much mainstream coverage.

Media coverage of the technology sector appears to be a two-horse race, according to a new study by the Pew Research Center’s Project for Excellence in Journalism.

In a 13-month period ending June 30, Apple (NASDAQ: AAPL) was the subject of 15.1 percent of technology stories, followed by Google (NASDAQ: GOOG), which found itself at the center of 11.4 percent of the coverage of the tech-sector.

Read the full article at Datamation:

Apple, Google Darlings of Tech Press: Pew Study

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