Salesforce Keeps on Selling

Salesforce is a company that helped to pioneer the Software-as-a-Service (SaaS) model and it’s a model that continues to be successful for the company.

Salesforce reported third quarter fiscal 2013 revenues late Tuesday that show continued growth. For the quarter, Salesforce reported revenue of $788 million which is a 35 percent year-over-year gain. Looking forward, CEO Marc Benioff is optimistic about his company’s trajectory for the remainder of this fiscal year and into the next.

For fiscal 2013, Salesforce is now providing full year revenue guidance of $3.04 billion. For 2014, the company is providing revenue guidance in the range of $3.80 to $3.85 billion.

During the earnings call, Benioff was asked about how the transition from being just about the sales platform to offering a broader base of products has affected Salesforce’s go to market strategy. Apparently, the impact isn’t all that much.

“Well, when you’re a one-product company, it’s very easy to execute,” Benioff said. “It’s see a bear, shoot a bear, and that’s how it is with Sales Force Automation.”

Read the full story at EnterpriseAppsToday:
Salesforce Keeps Adding New Products, Growing Revenues

Sean Michael Kerner is a senior editor at InternetNews.com, the news service of the IT Business Edge Network, the network for technology professionals Follow him on Twitter @TechJournalist.