Scoot.com
has signed an agreement with News International’s free ISP
CurrantBun to
provide a customised version of the Scoot business directory
on the CurrantBun portal.
“This latest announcement is just the first step in a raft of
initiatives that we will be working with CurrantBun on over
the coming months to develop the relationship between our
two brands,” commented Robert Bonnier, CEO Scoot.com.
“The partnership will add greatly to the appeal of the Scoot
advertising proposition within our SME market place and generate
added value for CurrantBun’s users through their access to our
database of over 2 million UK businesses and services.”
CurrantBun users will see the Scoot content broken down into
specific categories. For example, Internet services will come
under an “IT” section, while florists will be found under
what CurrantBun chooses to call the “bunlove” section.
“This is an ideal partnership,” enthused Barni Evans, marketing
director of CurrantBun.
“We get to provide our users with a valuable service and Scoot
gets access to a larger eager audience.”
For the benefit of readers outside the UK: “CurrantBun” is Cockney rhyming slang for “Sun,” the name of News International’s flagship UK tabloid newspaper.