[London, ENGLAND] U.K. security firm Securicor plc has
announced a new online service named SafeDoor that
allows people to shop online while keeping their credit
card and personal details private.
Coinciding with the news that intruders gained access
to 98,000 customer accounts at Amazon division Bibliofind,
the launch of SafeDoor appeared to be well-timed. Potential
online shoppers are not yet losing their fear that the
Internet is unsafe, as statistics show.
Even though 17 million people currently access the Internet
in the U.K., 71 percent are still not shopping online,
according to researchers at MORI. As many as 46 percent of
users believe that releasing credit card details is just
“too risky,” according to the National Consumer Council.
More depressing for e-commerce entrepreneurs is that
65 percent of online shoppers are said to “bottle out” at
the last minute and abandon their shopping trolleys at
But now, according to the official line, it’s SafeDoor.co.uk
to the rescue, backed by Securicor’s 65 years experience
in the security business. And to emphasize the idea of shopper
vulnerability, Securicor has issued a bizarre picture
of two unclothed Internet shoppers that could, at a pinch,
also be used for this week’s NakedWife virus stories.
SafeDoor, however, does appear to be a useful service, enabling
shoppers to register their personal and credit card details
just once — over the phone, if preferred — and then
shop without needing to reveal any more information to retailers.
“Once registered with www.SafeDoor.co.uk your personal details
will be kept private giving you safe and private access to the
online world and the full range products available through
SafeDoor’s registered retailers,” said Stephen Taylor, chief
executive of SafeDoor Securicor e-solutions.
Around 40 retailers are expected to be using the SafeDoor
service by the end of March, growing to 100 during the course
of the year.
It all sounds good, but will SafeDoor protect its database of
credit card details with more enthusiasm than that shown by
Yes, says SafeDoor — because it is also protecting Securicor’s
reputation as a security provider, whereas retailers are simply
trying to sell books, CDs and other products. SafeDoor says it
will never pass credit card details over the Internet to the
retailers, and not even SafeDoor call center staff will have
access to customers’ credit card numbers.
Securicor, which has an annual turnover of more than £1.4
billion (US $2 billion), operates in 35 countries worldwide.