Siebel Colors Its CRM Blue

Siebel Systems is padding its partnerships in an
effort to advance its vision of on-demand CRM and Business
Intelligence software, the company said Monday.

The company announced at its User Week conference this week that
it has inked a deal with IBM to develop a new
Siebel Enterprise Analytic Applications platform. The combination of BI
software from the two companies focuses on specific areas like supply chain,
financial management, workforce management and strategic sourcing business
practices.

In coordination with Siebel’s news, IBM also announced its Business
Consulting Services (BCS) is looking at ways to mesh its business
intelligence software, including its DB2 database software, to coordinate with
its relationship with Siebel.

Siebel’s CRM OnDemand platform includes linked sales, marketing, and
service functionality; customer analytics; virtual call-center technology;
embedded best practices; and world-class hosting services and support for
ERP systems, such as Oracle, PeopleSoft and SAP. The hosted CRM platform is
designed to address the needs of companies working in the financial
services, high-tech, life sciences and automotive industries.

“After conducting rigorous evaluations and working with several customers
on joint engagements for Siebel’s new family of Enterprise Analytic
Applications, we believe that Siebel Business Analytics represents a major
step forward in business intelligence capabilities, and we look forward to
working with Siebel in providing cross-functional business intelligence,”
Mark Ramsey of IBM’s Business Consulting Services said in a statement.

The collaboration with IBM includes: IBM Rapid Deployment Offering for
Siebel Business Analytics; IBM CRM — Customer Insight Solutions Showcase;
and IBM Enterprise Analytics Offering.

The latest OnDemand offering is expected to compete ferociously in the
marketplace with similar offerings from PeopleSoft , SAP
and Salesforce.com , the latter of which
debuted
last week a new on-demand business model it calls Supportforce.com.
The goal is to address the growing number of companies that are
outsourcing their customer service divisions.

In a related announcement Tuesday, Siebel said it will tweak its software
platforms to run on Sun Microsystems’ Solaris operating system for x86-based
servers. The expanded relationship is expected to dovetail with both Sun’s
return to telecommunications markets with low-priced hardware and Siebel’s
advancements in call centers.

“Siebel and Sun have a long history of working together to deliver
premier solutions that make companies more customer-centric and
competitive,” Siebel CTO Ed Abbo said in a statement. “The ability to
perform enterprise-wide, in-house testing for our customers prior to their
deployment allows our companies to help maintain the highest service levels
for our customers.”

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