It’s an axiom among business leaders that better data leads to better outcomes. But just how much effect can improved data have on the bottom line? Sybase has attempted to perform that calculus, and come up with some big numbers.
In a new study, Sybase has concluded that a median Fortune 1000 company stands to gain just over $2 billion in annual revenue with more usable data. eCRM Guide takes a look.
The median Fortune 1000 company could increase its revenue by $2.01 billion a year just by marginally improving the usability of the data already at its disposal, according to a study released by Sybase.
The study — “Measuring the Business Impacts of Effective Data” — was commissioned by Sybase and conducted by researchers from the McCombs School of Business at the University of Texas, in conjunction with the Indian School of Business. It collected data from 150 Fortune 1000 across a wide range of industries. Sybase was acquired by business intelligence and CRM giant SAP (NYSE: SAP) in July.