More Australian males shop on the Internet than
females, according to a new survey from Morgan and Banks, one of Australia’s
largest recruitment firms.
The survey of 1800 Australians revealed that 62.9 per cent of males had
purchased on the Net, compared to 53.5 per cent of females. Survey
participants were pooled from the Morgan and Banks Web site, which receives over 1.1 million hits per month.
Of those surveyed, shopping on the Internet is most common with people in
the 19-24 and 45-54 age groups.
Of those respondents who did purchase goods over the Web, the survey found
that software was the most popular item bought by males, with 55.1 per cent
making a software purchase on line compared with 34 per cent of females.
Books were the most common item purchased by the females surveyed, with
57.4 per cent of females making a book purchase compared to 42 per cent of
John Rawlinson, national head of information technology recruitment with
Morgan and Banks said it is interesting to note that 76.1 per cent of
people earning more than $100,000 per annum have made purchases online
compared with only 50 per cent of people earning between $20,000 and
“The survey indicates that 71 per cent of CEO’s, directors and general
managers shop on the Internet compared with only 54.4 per cent of people in
non-management positions,” he said.
Those people employed in the advertising (80 per cent), information
technology (73.4 per cent) and retail (73.3 per cent) industries were the
most common Internet shoppers. At the other end of the scale, those in the
electronics (45.4 per cent) and government (47.1 per cent) fields recorded
the lowest levels of online purchases.