Canadian-owned Internet advertising network Virtual Billboard Network (VBN)
said it has added several female-oriented Web sites to its portfolio.
New network sites include Moxie, the first Canadian portal for women; Boob Toob, a female-oriented television
programming site, Sports Femmes, a news and views
publication of women in sports; SheBytes, an everyday technology and
new media e-zine for women, Eve’s Garden, an online women’s health
and wellness resource center and Jet Lag, a contemporary arts magazine.
“Few marketers have discovered how to reach women online, especially those
ages 18-44,” said Tom Rothfels, CEO of Virtual Billboard Network. “VBN is
dedicated to actively searching for top Web sites addressing this
demographic, allowing our advertisers to speak directly and effectively to
their target audience.”
VBN, a subsidiary of Gallop & Gallop Advertising, has more than 200 Web sites
in the network.