The most clicked-on ad banner for the week ending Aug. 29 was 1800USSearch.com’s ad, which had an
8.4 percent CTR, according to Nielsen//NetRatings.
US Search provides public record information about individuals.
The top ad banner for the week was GetSmart’s ad, climbing from the No. 5
spot from the previous week. GetSmart, a provider of mortgage loan
information and links to lenders, ranked No. 24 on the Top Advertisers list.
Top advertisers, ranked by banner impressions, for the week ending Aug. 29:
| Advertiser | Impressions in millions | Reach % |
| 1. TRUSTe | 253.9 | 13.9% |
| 2. Microsoft | 136 | 27.1 |
| 3. Amazon | 83.4 | 24.5 |
| 4. Next Card | 54.2 | 18.2 |
| 5. CDNOW | 46.6 | 16.1 |
| 6. Yahoo! | 36 | 16 |
| 7. SexSwap | 30.4 | 2.4 |
| 8. About.com | 30.2 | 9.8 |
| 9. Ad Council | 29.2 | 6.6 |
| 10. SexTracker | 28.4 | 4.1 |
Top Banners, ranked according to reach percent:
- GetSmart — Find: A Loan for Me. Refinancing, Second Mortgage, Debt
Consolidation - Autoweb — BUY IT; SELL IT
- Bonzi Software — Speed Up Internet Connection
- Autoweb — GET A PRICE
- At Hand — Find it now in the Yellow Pages. What are you looking
for? - Uproar — Where does Homer Simpson Work? Bar, Bank, Nuclear Plant,
Sewer - Acceleration Software — Find the ball and win a free Internet
Telephone AND a web accelerator! - Next Card — Expect More from your credit card. Online credit
decision in 30 seconds - Beyond.com — WIN A Sega Dreamcast System!
- Capital One — Visa Platinum; Credit Limit, Fixed APR, Apply Online,
Submit
Ad banners that run predominantly on an advertiser’s own property or house
ads are not included in the rankings. The Nielsen//NetRatings audience
information service collects
data from approximately 20,000 panelists as they surf the Web at home.
Banners may be viewed here.
