24/7 Media Inc. said it is implementing
“24/7 Connect,” its next generation online ad delivery and management system.
The company said that 24/7 Connect integrates an advanced ad delivery engine
with a suite of campaign management and targeting tools.
24/7 Media also said
it has received a “Notice of Allowance” for a patent on the technology
underlying 24/7 Connect.
24/7 Connect is integrated with Profilz, the company’s online co-op database
of Web user profiles, and thus offers a data repository capable of delivering
targeted advertisements based on a user’s online and off-line profile.
24/7 Connect will also provide full multi-medium campaign support,
integrating traditional online ad delivery with 24/7 Mail, sponsorship and
local market components, allowing advertisers to manage both online and
off-line campaigns. It also features an e-mail delivery and list management
module.
“24/7 Connect is a critical component that rounds out our full service
offering and provides both Web sites and advertisers with extraordinary
flexibility and capabilities that no other ad serving product delivers,” said
David J. Moore, chief executive officer of 24/7 Media.
For advertisers, 24/7 Connect enables automated online sales insertion
orders. Advertisers will be able to generate orders utilizing 24/7 Connect’s
“Product” solution and pre-built targeted packages, representing the most frequently requested
user targeting profiles.
For Web publishers, 24/7 Connect includes a fully
automated targeted advertisement screening process, simplified network site
integration, online customizable reports and the ability to create multiple
targeting “layers and channels.”