24/7 Media Europe announced plans to
strengthen its operations in Benelux, including expanding its operating base
in Brussels, establishing a new regional headquarters in Amsterdam and adding
staff.
Govert van Eerde, head of advertising sales at Dutch portal World Online, has
been appointed Benelux Regional Director for 24/7 Media Europe. He will be
based in the region’s Amsterdam head office.
The Benelux subsidiaries will trade as 24/7 Media Belgium and 24/7 Media
Nederlands. They will operate in tandem with 24/7 Media Europe’s other
international operations, offering banner campaigns, online sponsorships, e-
commerce and direct marketing opportunities on European and international Web
sites.
“Until now 24/7 Media Europe has operated at a fairly low key
in Belgium and Holland,” Van Eerde said. “Our aggressive expansion
schedule, enabling us to
provide comprehensive services tailored for the Benelux markets, aims to
rapidly position 24/7 Media Europe as the leading international sales company
for the region.”
There is, of course, competition. A week or so earlier, New York City-based
DoubleClick Inc. formally launched DoubleClick Benelux, based in Amsterdam and
providing advertising solutions for Web publishers, advertisers and
advertising agencies in Belgium, the Netherlands and Luxembourg.
DoubleClick Benelux reps for a local network of 20 Web sites in the Benelux
countries at launch.
24/7 Media Europe has a network of 13 offices in 12, predominantly European,
countries and a network of top Web sites including Fortune City, Scandinavia
Online, Voila and Belgium-based WOQATS.