Advertising company 24/7 Media
Tuesday chose Renegade Marketing
Group as its agency of record for a global $5 million brand building
campaign.
The campaign will promote both the corporate brand and specific products in
24/7’s offerings, with the focus on elevating the 24/7 brand as the
premiere online ad network.
Media buys on the corporate campaign will consist of financial and business
publications, daily newspapers, radio, and outdoor media.
The product marketing effort will push the company’s three divisions —
24/7 Network, 24/7 Mail and 24/7 Connect — with ads running in industry
trade publications and online advertisements, skewing heavily toward
product awareness and call-to-action campaigns.
Renegade Marketing Group, an affiliate of Dentsu USA, has a client list
that includes Panasonic, Nautica, and Brother.