24/7 Media Re-launches Network for Smaller Sites

Advertising company 24/7 Media on
Monday re-launched ContentZone, an
ad serving network for sites that get fewer than one million monthly
impressions.

The company says it has improved its payment structure, beefed-up its Web
site to help affiliates grow, introduced an e-commerce program in
conjunction with YouNetwork, and
launched a free e-mail newsletter with business tips.

ContentZone affiliates, which number four thousand, serve ads sold by 24/7
Media and then receive a portion of the revenue. The minimum average CPM
for members — that is, sites that generate fewer than 150,000 monthly
impressions — is $0.55. Those between 150,000 and one million can get a
$1.50 CPM for banners and an $8.00 CPM for serving interstitials, or
full-page ads.

“ContentZone has always been a tremendous opportunity for members, who
range from serious entrepreneurs to devoted hobbyists, great grandmothers
to young adults,” says David Moore, chief executive officer of 24/7 Media.

“ContentZone’s new site payment plan and added services create a whole new
kind of business opportunity for growing sites in the industry.”