Separately, SecureTax.com signed with 2CAN for an
exclusive online advertising representation partnership. 2CAN Media will
represent SecureTax.com through its ECG Division, which focuses on site-
specific sales as well as the affinity category channels.
Delivering more than 500 million impressions during tax filing months,
SecureTax.com from Rome, GA-based Universal Tax Systems, Inc. (UTS) is a tax
preparation and electronic filing application designed for the Internet. On
the site visitors can prepare, print, and electronically file both federal and
state tax returns and receive a refund faster than if filing on paper.
2CAN said it will represent the Meredith sites through its WebRep Division,
which builds national brands through its site-focused sales approach.
Des Moines, IA-based Meredith is an industry leader in magazine and book
publishing, television broadcasting, and integrated marketing. Its flagship
publication, Better Homes and Gardens, is one of America’s most widely read
“Meredith is a perfect fit for 2CAN’s approach to representing individual
sites,” said Jeff Eisenberg, vice president of business development for 2CAN.
“Rather than placing Meredith’s sites into an advertising network, 2CAN’s
WebRep Division will focus on selling these sites individually, resulting in
more brand recognition.”
2CAN Media is a full-service interactive media company serving the online
advertising community–publishers, advertisers, media planners, buyers and
direct marketers–and is comprised of five sales channels: ECG, Grupo
NetFuerza, MediaPlus, Pinnacle Interactive and WebRep.