7th Level Inc. named THINK New Ideas to execute an integrated,
interactive marketing campaign in conjunction with the release of its new
Agent 7 rich media Internet software.
Agent 7 v1.0 is a voice-activated, Internet software for making and running
broadcast quality, lip-synched, re-useable animation on the Web as well as
from within major desktop applications.
THINK and 7th Level said they will collaborate on an interactive
marketing solution designed to raise awareness and increase demand for the
product, including interactive technologies, online and offline ads and other
initiatives designed to help the company increase both mindshare and
marketshare for its Agent 7 software. Spending was not disclosed.
“More and more the concepts of marketing and branding rely upon the Internet
as both a medium and as an enabler,” said Ron Bloom, chairman and CEO of
THINK. “Working with 7th Level provides us with the
opportunity to utilize our integrated, strategic approach as a model for
placing the Internet at the center of the marketing enterprise.”
Curt Marvis, president of 7th Level, said the relationship with THINK was
another major step forward in developing Agent 7 and its underlying
technology, Media Control 7, as fundamental enabling software for both narrow
and broadband Internet content and commerce with a broad range of revenue
generating opportunities.
Agent 7 is based on 7th Level’s core technology–Media Control 7, or
“mc7”–that can be used to control, manipulate and publish multiple sources of
streaming media on the Internet, other narrow and broadband networks, or
standalone PCs.
