9th Square Offers Expanding Banners

9th Square, a provider of e-commerce Web banner solutions, delivered its
E*Banner suite of products, offering banners that are designed to expand
when users
click on them.

The company said E*Banners work at the
same speed as traditional banner advertisements and expand when users click on
them, transforming them into mini-sites that eliminate the loading time and
navigation issues associated with pop-up windows, while allowing consumers to
easily call up information or purchase products directly from the

Narrative Communications just came out
with a similar feature for Enliven 3.0.

“By turning ads into mini-commerce sites, E*Banners allow our customers to
build trust with online
consumers by making sure that they can transact real-time without moving to
another Web site, saving them the aggravation of navigating back or losing
their way,” said Tom Burgess, CEO of Newport, RI-based 9th Square. “At the
same time, advertisers have a new. . . more effective way to interact with
the rapidly growing community of online

The company said it is in the process of conducting E*Banner tests for
companies including TicketMaster,
or’s Business Daily
, Free
, Autoweb.com, and SportSite.com.

The E*Banner suite also offers the ability for the consumer to interact with
an advertiser’s service representative using either a real-time chat feature
or by requesting an
immediate “call-back” by phone.

The full product suite includes:

  • E*Banner–an expandable Web banner to sell products, exchange
    information or advertise a brand.
  • E*Banner Infostation–provides primary market research data for vendors.
  • E*Banner Ministore–provides end-to-end electronic commerce to
    merchants for individual product or service sales.
  • E*Banner Service Center–provides customer service including
    human contact by phone or sales rep chat.
  • E* Server Advertising Server–described by the company as the “fastest ad
    server in the industry.”

Design costs for an expanding E*Banner are generally under $5,000, the company
said. Per-sale revenue sharing would be considered, 9th Square said.

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