Cost-per-click ad network ValueClick said it is now serving more
than one billion impressions a month.
ValueClick provides a performance-based Internet advertising solution in
which an advertiser only pays when an Internet user clicks on its banner
advertisement.
In October 1999, the company said it saw a growth rate of more than 35
percent, compared to September 1999, based on the number of clicks sold to
advertising clients.
The network consists of more than 9,000 Web sites and is
serving more than 40 million ads daily.
“The continued growth of the network illustrates that advertisers and
publishers recognize the advantages of performance-based advertising,” said
Jim Zarley, chairman and chief executive officer of ValueClick.