DDB Worldwide will work on the print and broadcast segments of the
campaign, while DDB Digital will focus on online advertising and marketing
“Our goal is to create the premier college prep brand, and we are looking
to DDB for the counsel and expertise that will leverage Achieva.com’s
unique combination of product offerings, strategic partnerships and
multi-tiered business model,” said Steve Feuling, vice president and
general manager, Achieva Consumer Online Division.
Achieva.com is the online offshoot of the Achieva College Prep Centers,
which helps high school students get accepted into colleges.