A Cincinnati, OH-based ISP launched a free-to-the-user ad-backed access
service in six major markets.
Tritium Network is now operational in
Cincinnati, Chicago, Boston, Washington, D.C., New York and San Francisco.
The dial-up service is based on AdPath technology, a push application that
shows ads at the bottom of screens, according to an Adweek report. Ads change about
Users are required to provide demographic data and fill out monthly
questionnaires about buying habits. In turn, Tritium will target ads based on
the answers, in an app residing on the desktop. Tritium said it will also
provide free e-mail as well as chat and news groups service by this summer.