Offers Portfolio of Interactive Advertising, an interactive
of advertising worldwide, opened its virtual doors to the creative

The site is sponsored by Toronto-based Warp 10 Technologies, in New York and Palo
Alto, CA-based Hewlett-Packard’s OpenPix Internet Imaging.

The companies said is intended to become a compendium of
advertising as it builds a database of advertising portfolios from creative
and advertising agencies around the world.

At, creative agencies can showcase all the elements of their
advertising campaigns online. Agencies can input their own portfolios on the
site free of charge. Members create and maintain their own portfolios on the
Web site by uploading their
creative to the site’s live media asset management system through a standard
Web browser.

The site is designed so that the creative community can interact and learn
from each other, whether it be researching campaigns, looking for advertising
agencies, finding the
right creative service, searching for brand marketing ideas or showcasing

“ will allow agencies to learn from each other’s successful
campaigns and exhibit their finest work,” said Bob Risse,
publisher of “This global portfolio will help raise
the bar on an industrywide level by encouraging the best and the brightest to
show agencies and potential clients their capabilities. Now, brand
marketers have a powerful tool for ‘comparison shopping’ as they browse the
work of agencies worldwide.”

The interface, provided by Warp 10, presents a search mechanism on each page.
The interface allows a visitor to search the content database for key items
using free form text. Each advertisement or asset, along with associated
descriptive information, is stored as an object in the media asset management
system. Warp 10’s core engine is capable of scaling through millions of

HP, another key technology provider at the site, is supporting
the portal with HP OpenPix products and programs. HP OpenPix is server
software for streaming high-quality digital images to any type of client
browser or viewing platform across the Web. HP recently announced OpenPix
ImageIgniter, breakthrough Internet imaging software that lets users control
how they view and print Internet images and provides Web site owners with
tools to track and analyze how users interact with images. plans to expand support beyond images and animation to include
audio and video, and to encompass all types of advertising including print ads
and radio and television ads.

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