Creativision Publishing Corp. in Dallas
launched an online demonstration of its developing WebGroove Relate adaptive
personalization technology.
The company said its adaptive personalization analyzes click-stream data to
deliver highly targeted content, advertising, and product recommendations
based on an individual’s interests. Content targeting criteria can also be
automatically adjusted over time based on audience response. The online
demonstration is available here.
Creativision said WebGroove Relate will have an open architecture to allow
software developers and development agencies to create applications that
harness the technology.
“Response from developers has been incredible,” said Floyd Bargy, vice
president of business development, “Our open architecture appeals to
developers because they can create specialized applications based on this
technology.”
“WebGroove Relate embodies the best of the next generation of personalization
software,” said Robert Muller, chief technology officer of Compelling Content.
“The way it’s designed gives us a lot of latitude for incorporating it into
almost anything we develop. Yet the experience is totally transparent to the
end user.”
WebGroove Relate will be released in time for Spring Internet World. An alpha
version will be available to select agencies and developers Nov. 1.
