Adauction.com, a marketplace for the
buying and selling of online and other media, has added Nielsen/Net Ratings data to
its site, so potential buyers can see how likely a purchase will be to meet
their needs.
In addition, the site now has the capability to alert members via e-mail
when advertising opportunities that meet their needs become available.
The two enhancements make it easier for media buyers to evaluate and
respond to inventory available on the Adauction.com site.
“Our goal is to simplify the media planning and buying process, and our
automatic inventory updates conveniently notify our buyers when we have
inventory they have indicated they are interested in viewing,” says Diane
Chamberlain, vice president of marketing at Adauction.com.
“In addition, the Nielsen/NetRatings information enhances Adauction.com’s
ability to assist media buyers in developing an effective media plan and
ensuring they
select the best sites to reach their target audience.”
Adauction.com provides a marketplace for the selling and purchasing of ad
space on Web sites as well as outdoor media, such as billboards on San
Francisco’s Highway 101 and in New York’s Times Square.
