The collaborative solution will combine AdForce’s centralized online ad
management system with Engage’s “Precision Profiling” technology and consumer
interest data from Engage Knowledge, a Web database containing more than 30
million anonymous consumer interest profiles.
The agreement licenses AdForce to deliver to its customers a more
comprehensive ad targeting solution by augmenting existing targeting
technologies with visitor profiled based targeting. Financial arrangements
were not disclosed.
By combining the precision of direct marketing with AdForce’s reach across the
Internet, advertisers will gain customer targeting efficiencies over
AdForce’s network, the companies said.
“Our combined technologies and services
create another milestone in delivering one-to-one marketing,” said Chuck Berger, CEO of AdForce. “This agreement
will leverage our outsourced advertising capabilities and will provide our
customers with additional targeting options.”
The AdForce service delivers billions of ad impressions monthly for Internet
advertisers and publishers to target, deliver, measure and analyze Internet
ad programs for the
best results. Engage is a unit of Internet holding company CMGI Inc.