Adforum.com, a portal for the
advertising industry, this week launched AdFolio, an online library of 3,800
creative executions.
The ads are indexed by media, brand, product, industry category, agency,
country, and production company. AdForum.com eventually intends to add
2,700 new executions to the site, bringing the total number to 6,500.
“We are fulfilling our promise to build out AdForum.com as a gathering
place for the world’s advertising and marketing communities,” said Hervé de
Clerck, founder of MayDream, AdForum’s parent company.
“With AdFolio, we provide an easily accessible way for advertisers and ad
agencies account executives to watch their competition and benchmark their
market worldwide and for creative people, to stay abreast best of their art
by keeping an eye on creative ideas and executions around the globe.”
The company also plans to add functionality so that users can order ads on
CD and have them delivered.