AdKnowledge delivered DataCompass, an
online tool for quick analysis and reporting of advertising campaign data.
DataCompass “gives Web marketers hands-on control to dig deeper into campaign
data than ever before possible” to spot trends and improve ROI, the company
said.
DataCompass adds to AdKnowledge’s eAnalytics and the AdKnowledge System, a
system designed to maximize the ROI of Web marketing dollars and save time
and money by automating the Web advertising process.
DataCompass, featuring a “drag and drop” Web interface that requires no data
downloading, delivers graphing and drill down capabilities that enable online
marketers to hone in on the exact data they need to draw conclusions that
improve ROI, the company said.
Rather than sifting through volumes of data
that do not apply, users can look at only the data that is relevant to their
campaign, presented in the way they want to see it.
AdKnowledge also announced several new enhancements to Advisor, its system
for tracking user actions after they click on ads.
