AdKnowledge said that 20 marketers and
ad agencies have recently join the company’s list of customers, including PlanetRx.com and Agency.com, which selected AdKnowledge as
their outbound ad management and data analysis service of choice.
Other new customers include Four Points Digital, IntelliMedia, JWT Digital,
MaxMedia, Inc., McCann-Erickson/Seattle, Carmichael Lynch, and Cole & Weber.
AdKnowledge combines its eAnalytics and data mining with outbound campaign
management to provide marketers and agencies with insights into what drives
brand awareness and purchase behavior across Web sites and networks.
Last month, Engage Technologies announced its intention to acquire
AdKnowledge. The agreement is expected to be finalized within two to three
months.
