Launches to Handle Back-End Duties launched as a new
service to online publishers, aimed at handling all of the back-office duties
of advertising: posting creative, report generation and inventory management. said it concentrates on the “sell-side” and works primarily
with online publishers. The traffic departments of the buy side will interact
with and with people who are s dedicated to ensuring that
online campaigns run smoothly and to the letter of insertion orders.

“While the selling and serving industries have enjoyed enormous growth and
popularity, the online publisher is still resource strapped when it comes to
handling the
post-sale tasks,” said Mark London, founder and chief executive officer of

“We allow the publisher to concentrate on content and sales efforts, while
working with the ad sales staff and ad server companies to make the publisher’s life easier.” utilizes both DoubleClick DART and AdForce for Publishers.
Clients at launch include, and

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