After a year of development, cost-per-click player Advertising.com on Wednesday released
its new ad serving system — Ad-OS — which can deliver ads across multiple
platforms, including Web, e-mail, set-top boxes, and wireless platforms.
“We believe that Ad-OS will help the online advertising industry evolve
beyond merely targeting broad demographic groups, towards a more effective
utilization of the Internet as a true one-to-one marketing tool,” said
Scott Ferber, chief executive officer and co-founder of Advertising.com.
“Our company will continue to support the industry with leading edge
technology solutions as it moves inexorably towards a transactional model.”
Advertising.com plans to combine its new ad serving system with its other
technologies — AdLearn and AdServe. AdLearn uses anonymous consumer
profiling to optimize the messages delivered to a particular individual,
and AdServe provides reporting for campaign management.