In a bid to expand its capabilities in the growing field of online
marketing, Alternate Marketing Networks
Inc. on Thursday acquired AdTrackMedia.com, an Internet ad
serving and management firm.
Specific financial terms of the cash and stock deal weren’t disclosed.
Alternate Marketing’s (ALTM) traditional business has been in the placement of
advertising circulars, in-home sampling, coupon programs, and telephone
directory delivery.
Over the past year, though, the company has been working to expand its
online capabilities, recently acquiring Total Logistics, Inc., a company
that that uses the Internet to facilitate the set up and tracking of
freight. The acquisition of AdTrackMedia.com represents a further step in
that direction.
“The addition of AdTrackMedia.com allows us to offer a greater breadth of
marketing and advertising services to our customers, who increasingly look
to Alternate Marketing Networks as a single-source provider,” said Phillip
Miller, chairman and chief executive officer.
“AdTrackMedia’s online capabilities fully complement our existing offline
services, giving us the opportunity to cross-sell products and services to
all our customers.”
AdTrackMedia.com sells, manages, serves, and tracks ad campaigns for small-
and medium-sized Web publishers.
Evaldo “Fred” Dupuy, founder and president of AdTrackMedia.com, will join
Alternate Marketing Networks as a consultant and serve on the Company’s
newly created Internet advisory board.