Amazon.com led the list of top 10 banners ranked by reach for the week ending
May 16, according to Nielsen//NetRatings, the
Internet measurement service from Nielsen Media Research and NetRatings Inc.
- Amazon — Click on Shopping. Then click on Music and Video.
- Bonzi Software — Speed Up Your Internet Connection (large blue-gray)
- Lowestfare — Discount Travel Quick Search
- Lowestfare — Save On A Major Airline 30%
- Ad Council — Expect The Best From A Girl And That’s What You’ll GET
- Bonzi Software — Speed Up Your Internet Connection (small green-gray)
- Beyond.com — STARWARS Sweepstakes
- LinkExchange — Have a Web Page? Wanna Promote It For FREE
- Tower Records — Top 1000 always on sale
- Ad Council — ESGR Employer Support of the Guard and Reserve
The ads may be viewed here. Ad banners that run predominantly on an advertiser’s own property are
not included in the above figures.
Star Wars merchandising moved into the Top Ten Banners with Beyond.com’s Star
Wars sweepstakes banner in the No. 7 slot with a 3.4 percent reach.
The company said the most clicked-on ad banner was Treeloot’s ad which had a 12.4 percent
click rate
compared to the previous week’s most clicked on banner from Uproar which had
a 14.3 percent click rate. Both banners advertised games. For the first
time, Tower
Records moved into the Top 10 Banners with a banner that had a 3.2 percent
reach.
Top advertisers, ranked by banner impressions, for the week ending May 16
were:
| Advertiser | Impressions in millions |
Reach % |
| 1. Microsoft | 168.6 | 39.6% |
| 2. Amazon | 60 | 27 |
| 3. eBay | 38.8 | 6.6 |
| 4. Thunderstone | 36.2 | 4.1 |
| 5. LinkExchange | 31.1 | 7 |
| 6. Ad Council | 30.2 | 8 |
| 7. CDnow | 25.3 | 12.2 |
| 8. Bonzi Software | 22.7 | 14.3 |
| 9. Lowestfare | 22.2 | 12.2 |
| 10. SexSwap | 21.5 | 2.5 |
Internet use and advertising information from Nielsen//NetRatings is based on
data from a research panel of more than 15,000 people who provide information
as they surf the Web from home.
