Andromedia Inc. said it will merge with
LikeMinds, an Internet personalization
company and owner of patented predictive modeling technology.
The merged company (both partners are based in San Francisco) will provide
“Smart e-Marketing” software for e-commerce sites that increases revenue and
builds customer loyalty by personalizing Web marketing for each individual.
The new combined enterprise will retain the Andromedia name; LikeMinds will
become the joint company’s trademark for a distinguished suite of
personalization and target marketing products. Financial terms of the deal
were not disclosed.
The “Smart e-Marketing” software increases a Web site’s marketing IQ by
recording what customers do, learning what they like, delivering what they
want, and reporting results in real-time, Andromedia said.
“The merger of Andromedia and LikeMinds redefines Web site activity analysis
and personalization,” said Kent Godfrey, Andromedia CEO. “It turns our market-
leading observation and analysis platform, ARIA, into an indispensable 7
platform that will drive e-commerce.”
“The marriage of Andromedia and LikeMinds provides marketing professionals
with the ultimate marketing solution,” said Steve Kanzler, LikeMinds president
and CEO. “It takes Web visitor behavior data and turns it into marketing
insights and automated programs that can drive revenue and increase profits.
It’s smart, real-time and proactive. And our solution is not a black box — it
reports back understandable, relevant marketing intelligence7”
Andromedia is a supplier of real-time activity reporting and analysis
solutions. LikeMinds’ patented predictive modeling technology analyzes
customer behavior in real-time and enables marketers to efficiently and
accurately personalize customer interactions on their Web sites.
Andromedia said its “Smart e-Marketing” solution is channel and media
independent, serving the needs of both online and offline marketers using the
Web, direct mail, e-mail, telephone, or point-of-sale (POS) terminals as
customer touch points.
