Annuncio Delivers Internet Marketing Automation App

Marketing automation company Annuncio Software said it is now shipping
its flagship product Annuncio Live, enabling marketers to automate Internet
and integrated marketing campaigns.

Following an extensive limited release program, all marketers can now create
and deliver targeted, closed-loop Internet marketing campaigns by using
Annuncio Live to manage and automate the entire process–from planning and
segmentation to execution and measurement, the company said.

“Through a combination of real-world marketing
experience, proven direct marketing methodologies and consideration of the
dynamic, real-time nature of the Internet, we created a solution that meets
the rapidly evolving needs of Internet marketers,” said Didier Moretti, Annuncio CEO. “As a sign of industry
validation, Annuncio Live users, like Netscape Netcenter, have selected and
are already using Annuncio Live to create personalized, interactive marketing
programs.”

Annuncio Live is designed to readily integrate with ERP and CRM solutions.
The “live” database allows marketers to build customer profiles and create
personalized interactions needed to drive e-commerce. The app automatically
generates real-time reports allow users to view results “on the fly” to
change and adapt campaigns as needed.

Annuncio Live allows point-and-click creation of all the elements needed for
a campaign including target audiences, marketing tests, Web HTML pages,
e-mail communications, database tables and campaign processes, the company
said.

Pricing starts in the low $100,000 range. Los Altos, CA-based Annuncio,
founded in 1997, is privately held. Principal investors are Norwest Venture
Partners and Advanced Technology Ventures as well as individual investors
from Vantive, Oracle and PeopleSoft.

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