Another Pay-for-Placement Search Engine Launches

Internet marketing and solutions company BeFirst.com Inc. launched
FindWhat.com, a new Pay-for-Position
search engine.

The site “provides a better search result for online users and a
cost-effective way for Web publishers to drive qualified traffic to their
sites,” the company said.

The FindWhat.com search engine is powered by the company’s proprietary
Pay-for-Position listing service.

Similar to competitor GoTo.com, FindWhat.com operates as an online
marketplace in which Web publishers use an automated bidding process to
determine the per-click fee they will pay for premier placement in search
results.

E-commerce sites and information-based Web publishers bid on keywords and key
phrases that pertain to their sites.

Other sites pertaining to that
particular keyword or phrase are ranked in descending order of their
per-click bid price, with additional relevance ranked listings being
supplemented by the Inktomi search engine database.
Payment is based on click-through.

“FindWhat.com offers a win-win solution for Internet users and Web site
publishers,” said Robert Brahms, CEO of BeFirst.com.

“FindWhat.com provides
an uncluttered environment for consumers to quickly and easily access
information. For online marketers and advertisers, FindWhat.com’s open
automated bidding process provides tremendous versatility, and is extremely
cost-effective.”

BeFirst.com said it is implementing a nationwide advertising and marketing
campaign to build the FindWhat.com brand and support the launch.

BeFirst.com works with clients including,
Bloomberg, TheStreet.com, Virtual Vineyards and others to optimize site
potential and to drive qualified users to their sites.