Bright Light Technologies, makers of
anti-spam software and e-mail
programs, has formed partnerships with a slew of industry players,
including Netscape, Excite, Juno and Software.com, to combat the growing
spam, or unsolicited e-mail.
In its partnerships with Netscape and Software.com, Bright Light will
integrate its Bright Mail Anti-Spam Service with Netscape’s Messaging Server
and Software.com’s InterMail service. Bright Mail works to keep any
unsolicited messages out of its users’ e-mail mailboxes.
Excite and Juno are working with Bright Light as well by joining its Global
Probe Network. The network is a group of e-mail addresses across the Internet
that are specifically designed to receive spam. This network detects incoming
spam and delivers it to Bright Light’s Operations Center for analysis.
The two companies join 18 others in the network to fight spammers.
While the government is working to pass anti-spam legislation, Bright Light
said Internet companies must take action themselves to protect their users.
“Net activity is moving rapidly toward sophisticated online marketing and
commerce and it is essential to clearly differentiate between communications
enrichment and communications abuse,” said Sunil Paul, Bright Light’s founder
and chief executive officer.