Footlocker.com, the online
sportswear retailing subsidiary of Venator
Group, on Tuesday inked a two-year $21.5 million marketing deal with America Online.
The deal is aimed at promoting e-commerce on Footlocker.com’s properties,
which include Foot Locker, Champs Sports and Eastbay.
The alliance gives all of the brands prominent placement on the Shop@AOL
marketplace. Footlocker.com will also receive promotion on AOL’s Sports
Channel and other sports properties across America Online.
The agreement
gives Foot Locker anchor tenancy in the Athletic Shoes & Apparel and Sports
& Fitness Department within each of AOL’s e-commerce destinations. Foot
Locker will also get placement on drkoop.com, a partner of AOL’s.
Eastbay will get Gold tenancy and Champs Sports will receive Silver tenancy
in the above categories. Foot Locker will get Gold tenancy in the Boys
Teens Apparel and Girls Teens Apparel areas.
