Auto Mart, Auto Trader Online Ink Ad Pact With General Motors

der Publishing Co. in Norfolk, VA said it has completed a 12-week
cooperative advertising agreement with General Motors designed to aid GM
dealers in marketing the GM Certified Used Vehicle brand.


GM Certified Used Vehicles are available at select General Motors Dealerships across the country. Consumers can locate a participating dealer by visiting www.gmcertified.com.


The cooperative advertising program, starting July 1, features both print and
Internet ads. A participating General Motors dealership receives a weekly
full-page ad in its local Auto Mart book, and 50 vehicle listings each week
within the Auto Trader Online database link to the
GM dealer’s Web site. Spending was not disclosed.


Auto Mart’s circulation exceeds 1.7 million every week in 72 U.S. markets.
Auto Trader Online claims to be “the Internet’s largest used car database,
with over 500,000 used cars for sale today.” The site, containing inventories
of more than 15,000 dealers, has one million visitors performing four million
used car searches every month, the company said.

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