Autobytel.com launched a new
advertising
campaign “designed to communicate the company’s continuing mission to
put
consumers in control of the automotive buying and ownership process.”
Created by Grey Advertising and Grey Interactive,
New
York, the new, integrated
campaign breaks this week in the form of television, print and Internet
banner ads, and will also be integrated into aspects of the company’s
consumer communications. Spending was not disclosed.
The TV commercials, featuring the tagline “Autobytel.com: The Road To
Your
Next
Car,” tout Autobytel.com’s automotive online experience by showcasing
the
array of services the company provides including warranties, insurance,
finance, service and maintenance.
As part of the launch, Autobytel.com, in conjunction with Webstakes.com,
is
running an online sweepstakes promotion. The first weekly flight of TV
commercials will carry 5-second tags inviting consumers to click on
banner
ads and
enter to win a Ford Mustang convertible, a laptop or a year’s worth of
gas.
The
promotion runs through August here.
Details of the new campaign are available here.