Internet start-up Avaterra.com formally launched its new
corporate name and demonstrated its AdObject technology for next-generation
Internet advertising at the Web Attack conference in San Francisco.
Avaterra.com builds Internet communities — in the form of virtual zones or
“V-Zones” — in partnership with a brand-name sponsors.
“AdObjects far surpass banner ads as a way for advertisers to deliver
memorable ad impressions,” said David Andrews, CEO and president of
Avaterra.com. “By transforming static ad messages into branded virtual
objects inside our V-Zones, we give targeted audiences a compelling reason to
interact with and have fun with brands.”
Avaterra.com was chosen as a corporate name to symbolize how avatar-based
user interfaces will be the groundwork for the next generation of
person-to-Web interaction. The company was formerly known as inworlds.com
when it acquired a division of Fujitsu and began publicly trading in May of
this year.
