Balet & Albert has been awarded the advertising account for fashionmall.com
Inc., a vertical portal devoted to shopping and fashion.
Billings are
expected to be $8 million a year.
The agency said it plans a complete branding and image campaign, encompassing
corporate identification, sales support materials, print, television,
Internet and outdoor advertising.
fashionmall.com is a 5-year-old,
publicly traded company. It selected Balet & Albert as its first-ever
advertising agency.
“Balet & Albert’s creativity, ingenuity and strategic skills are the perfect
combination for our needs,” said Ben Narasin, president and CEO of
fashionmall.com, which also owns and operates the Internet sites Style Experts and OutletMall.
“They have created a very thought provoking campaign for fashionmall.com, and
one which will force the consumer to take notice of our brand. The campaign
clearly says: fashionmall.com equals fashion.”
Fashionmall.com is the first client in the agency’s recently launched
interactive division. B & A also has clients that include C.A.R.T.
(Championship Auto Racing Teams), Sebago, Food and Wines from France and
Broadway City.