Bondsmith Inc. launched
the Bannermatic Ad Exchange service.
The patent-pending ad-exchange is a fully-automated, one-for-one banner
exchange that allows Webmasters to offer a portion of their banner inventory
Designed as a traffic-building system for Web sites, Bannermatic, unlike other
ad exchanges, does not automatically insert corporate sponsors in ad
rotations. Rather, participating Webmasters retain complete control over their
ad rotations and traffic trades are made only between mutually consenting
sites, Bondsmith said.
significantly to Bondsmith’s already compelling value proposition,” said Bondsmith’s director of marketing, Aaron Maass. “By positioning ourselves as the only company that offers commercial-strength
Internet advertising management with an industry leading ad-exchange solution,
we think we can outpace companies such as DoubleClick, I/PRO and Link
Setting up a Bondsmith Ad-Exchange on a Web site involves filling out a simple
form and including some automatically generated HTML code on any page within
the site. All trades are kept equal by the central Bondsmith ad server.
Pricing is free for the first month and then billing is based on a tiered
monthly CPM scale starting at $4.95. This includes the ad-exchange where
banners are shown, a personally customized link to their own banner exchange
form, a placement in Bondsmith’s Exchange Listings page where visiting
Webmasters come to make banner trades with existing Bannermatic users, and
access to Bondsmith’s suite of online ad management tools.
Bondsmith’s ad management tools include third-party Web site audits and bonds.
Bonds infuse accountability, reporting, scheduling and rotation into banner
advertising campaigns. All administration is accomplished online and no
programming or installation is required, the company says.