Be Free will create and manage customized
affiliate marketing channels for the retailers. Financial arrangements were
Be Free’s custom, branded affiliate networks help online retailers drive
revenue by selling products “in context” on thousands of Web sites.
“With so many commercial Web sites to choose from, using the Internet as an
effective marketing vehicle is not an easy task,” said Gordon Hoffstein,
president and CEO of Be Free. “Be Free’s affiliate network program will allow
these companies to target consumers based on content-product relationships and
increase sales at a fraction of the cost of CPM advertising.”
Be Free’s clients can establish “virtual storefronts” on affiliate sites,
targeting specific merchandise to complementary Web sites. Affiliate sites
earn commissions for each product sold through the affiliate referral network.
Be Free said its solution also provides real-time market intelligence on the
effectiveness of each affiliate storefront.
With more than 65,000 affiliates in its networks, Be Free’s clients
barnesandnoble.com, Travelocity, Electronic Newsstand, and Network Solutions.
The company’s product offering includes the BFAST affiliate network technology
and the BFIT targeted advertising delivery system.