Interactive advertising agency Beyond Interactive has partnered with
e-mail marketing company MessageMedia to develop permission
marketing strategies for its clients.
Beyond Interactive is adding services that increase online exposure for its
clients. Recently it has begun to diversify service to include affiliate
program management, online promotions and now permission (opt-in) e-mail
marketing.
“We strongly believe in the importance of not only acquiring customers for
our clients, but also in helping to increase the lifetime value of their
customer relationships,” said Jonn Behrman, Beyond Interactive’s founder and
CEO. “Our ability to develop effective relationship marketing strategies
gives clients a significant competitive advantage.”
After working with client Petstore.com to develop and execute its initial
Permission Marketing campaigns, Beyond Interactive is now developing
agency-wide strategies
The company has already begun developing strategies for clients like
AirTouch, a mobile telecommunications company.
Using MessageMedia’s database
management and outbound messaging technologies, AirTouch will be able to
communicate directly with current and potential customers through customized
e-mail communication.
“By leveraging our technical capabilities to implement comprehensive
permission-based marketing strategies, Beyond Interactive is giving its
client base a powerful competitive advantage,” said Liz Wallace, senior vice
president of sales and service at MessageMedia.
MessageMedia offers outsourced messaging services for information delivery,
e-commerce services, permission-based direct marketing, ongoing customer
communications and real-time customer feedback solutions.
Clients include E*TRADE, AOL, Apple, Yahoo!, Microsoft, GeoCities, Intuit,
CMP Media, Barclays Bank, EDS, CNBC, Universal Studios and Bertelsmann..
Beyond Interactive is an independent subsidiary of Grey Advertising. Clients
include Nickelodeon, PlanetRx.com, FortuneCity.com and PetStore.com.