Bid.Com Launches Advertising on its Canadian Site

Toronto-based Bid.Com International Inc. said it will introduce advertising on
its Canadian site, using a new interface designed to accommodate banner ad

Bid.Com, which also operates an American
site, will begin serving ads on the Canadian site on April 15 through a
strategic alliance with Rogers Media Inc., an integrated media company in

The company said the addition of advertising to the revenue mix is a key
element of the
Its strategy to diversify its revenue sources and continue to increase its
gross margins. Advertisers that have already signed on include
a Canadian online music retailer,, a Canadian online business
directory, and Indigo Books Music and Cafe.

Rogers New Media, a division of Rogers Media Inc., is handling sales as part
of a Cdn$6.0 million marketing services agreement between the two companies.
Advertising opportunities on the site include banners, merchant buttons and
category sponsorships.

“Advertising on will help companies break into Canada’s burgeoning
e-commerce industry, which is projected to reach Cdn$10.5 billion at retail by
the end of 1999,” said Jeff Lymburner, president of Bid.Com. “ users
are typically male, between the ages of 26 and 45, with an average income of
over Cdn$50,000.”

“Launched less than six months ago, our Canadian auction site continues to
grow, reaching over 1.0 million page views in February and averaging 35,000
unique visits each week,” Lymburner said. “Although not yet near our U.S.
volume. We look
forward to replicating our experience in the U.S. where, since advertising was
introduced in January 1999, click-through rates have averaged 3 percent,
approximately three times the industry average.”

News Around the Web